Franchise TYG, the rising American hip hop artist born in Washington D.C. is a force to be reckon with in the music industry. Franchise decided to create a record “Ice On Me” that mixes a summer time vibe with a perfectly painted lavish lifestyle. This song is about New everything and should inspire its listeners to feel as if they are on top of the world living their best life.
As a well versed creative, Franchise TYG has been involved with music for some years learning it from the inside out. Unlike most artists, the Washington rapper has a good knowledge for the business side of music and works with Casiino Smooth, CEO of Paradym Music Group to push his brand and identity forward.
He studies the marketing side of the music business and pays attention to all analytics to understanding more about his current fan base and growing his fans. He knows that understand your fan base and making music that caters to a specific audience will help give you longer career growth rather than just putting out music and hoping fans become loyal listeners.
On his latest big record, Franchise TYG joined forces with Kansas City artist Rory Fresco who received massive fame in 2016 from Soundcloud to remix the hit single and bring a new element to the track. Franchise TYG delivers a range of sounds that can be described as gaudy, dark, or even commercial at times. His vocal abilities, catchy hooks, & lyricism, backed by infectious beats, makes him a one of a kind unique rapper.